Wow -- just read Rosin's piece in the Atlantic. Horrible, truly horrible. The "me" generation lives...
It bears repeating some of the responses to the article (for example, here
1. Breasts are for breastfeeding. That's reality. That's evolution. That's a part of being human. Men don't have breasts. Deal with it.
2. Unless you have a medical condition, you should breastfeed. Children are healthier when breastfed. Sure, they can survive on formula, but they could probably survive eating McDonald's every day too. Saying that there is scientific controversy about this topic is like a creationist saying there is scientific controversy about evolution.
3. Breastfeeding is incredibly difficult and time-consuming. The best things in life usually are.
4. The ultimate question is which of the following is the most important in the larger scheme of things: your child's health, making a simplistic "feminist" point, or your career? I hope the choice is clear. If your kids interfere with your precious job making widgets or filling out spreadsheets, why have children in the first place? The acceptance of childlessness is the cultural change that needs to take place. That, plus a paradigm shift in corporate/government policy toward a greater valuation of motherhood (much more paid maternity leave, etc)...
Rosin really needs to do some self-reflection, or find another faux controversy to exploit.