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  #1  
Old 12-13-2007, 03:13 PM
thprop thprop is offline
 
Join Date: Nov 2006
Location: Chicago, IL
Posts: 373
Default Merchandising!!!!

So BHtv t-shirts and mugs are available. Why is there no official BHtv stuffed moose available? Why bother saying deploy the moose when you have no moose to deploy?

I think Garance Franke-Ruta, Rosa Brooks and Amy Sullivan should wear "Deploy the Moose" Jr. Spaghetti Tank tops when diavlogging - to really show their support for BHtv. Not for cheap thrills for the viewers - although I would not complain.
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  #2  
Old 12-13-2007, 05:32 PM
TwinSwords TwinSwords is offline
 
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Location: Heartland Conservative
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Default Re: Merchandising!!!!

It looks like there are no ads in the new design! I always expected that the launch of the redesign would be accompanied by annoying ads.
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  #3  
Old 12-17-2007, 03:46 PM
Joel_Cairo Joel_Cairo is offline
 
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Location: Cambridge MA
Posts: 198
Default Re: Merchandising!!!!

On a more serious note, has anyone ever heard of any messageboard making money off one of those CafePress stores? I know of at least two other forums with such a storefront hawking similarly branded merch, and on both sites there is the same running joke about how not even the die-hardest forum-mainstay has ever bought anything...
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  #4  
Old 12-17-2007, 04:21 PM
garbagecowboy garbagecowboy is offline
 
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Default Re: Merchandising!!!!

I seriously doubt that the sales of bh.tv cra--err, merchandise, end up being worth more than maybe $100 a month. And I bet that's an overestimate.

Whatever the figure is, there is no way that the cafepress "business model" would ever turn this site into a cash cow. It would have to be ads.

Last edited by garbagecowboy; 12-17-2007 at 04:23 PM..
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  #5  
Old 12-17-2007, 05:33 PM
Joel_Cairo Joel_Cairo is offline
 
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Location: Cambridge MA
Posts: 198
Default Re: Merchandising!!!!

Quote:
Originally Posted by garbagecowboy View Post
It would have to be ads.
Alas, I agree. Much as I hate flashing banners screaming at me to take brain-dead pop-culture quizes (Whose nose is this? a. Paris Hilton b. Lindsay Lohan...), Bob's gotta keep the lights on somehow.
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  #6  
Old 12-17-2007, 05:35 PM
TwinSwords TwinSwords is offline
 
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Default Re: Merchandising!!!!

It's entirely possible that Bob has a business model that isn't dependent on ads. C-SPAN doesn't have ads, either, but is one of the most valuable resources in American society. In fact, ads would only undermine it.
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  #7  
Old 12-17-2007, 05:50 PM
Joel_Cairo Joel_Cairo is offline
 
Join Date: Dec 2006
Location: Cambridge MA
Posts: 198
Default Re: Merchandising!!!!

Quote:
Originally Posted by TwinSwords View Post
It's entirely possible that Bob has a business model that isn't dependent on ads.
True true. You know, I have often thought about this: BHTV may seem like a pretty bootleg operation, but it actually must be somewhat capital intensive. Bob has to pay for the website, pay the BHTV crew, pay for the equipment and cameras and the their transport from one set of 'heads to the next (not so hard if, say, Matt Yglesias, Ross Douthat and Megan McArdle are all appearing one week, but much trickier when you're dealing with far-flung correspondants). Do you think he's been just bankrolling it out of pocket so far, or is there really a venture capitalist somewhere behind the picture?
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  #8  
Old 12-17-2007, 09:26 PM
TwinSwords TwinSwords is offline
 
Join Date: Dec 2006
Location: Heartland Conservative
Posts: 4,933
Default Re: Merchandising!!!!

Quote:
Originally Posted by Joel_Cairo View Post
True true. You know, I have often thought about this: BHTV may seem like a pretty bootleg operation, but it actually must be somewhat capital intensive. Bob has to pay for the website, pay the BHTV crew, pay for the equipment and cameras and the their transport from one set of 'heads to the next (not so hard if, say, Matt Yglesias, Ross Douthat and Megan McArdle are all appearing one week, but much trickier when you're dealing with far-flung correspondants). Do you think he's been just bankrolling it out of pocket so far, or is there really a venture capitalist somewhere behind the picture?
I'm not sure, really. But you can get a little information from the About page:

http://bloggingheads.tv/about/

It says,

Quote:
Originally Posted by The About Page
"[I]n January of 2007, ... Bloggingheads.tv attracted investment money. Thus was born Brainwave.tv, LLC, which owns both Bloggingheads.tv and Meaningoflife.tv. The lead investor in Brainwave.tv is Bob Rosencrans, a Cable TV pioneer who, among other accomplishments, imparted the initial momentum to C-SPAN."
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