Dumbing down the explanation
Maggie wants scientists to dumb down the explanations. Perhaps she forgets that not that long ago an incident where a scientist did dumb down the explanation to a group of laymen resulted in professional peddlers of bullshit picking that up and then branding it about across the entire width and breadth of the right wing media as proof of climate science's duplicity. Hint; "Hide the decline".
Six Phases of a Project: (1)Enthusiasm (2)Disillusionment (3)Panic (4)Search for the Guilty (5)Punishment of the Innocent (6)Praise and Honors for the Non-Participants